NEW WAY TO THINK | Roger L Martin | Harvard Business Press

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"A New Way to Think: Your Guide to Superior Management Effectiveness" is an Audible audiobook written by Roger L. Martin, narrated by Stephen R. Thorne, and published by Ascent Audio. The audiobook has received a rating of 4.5 out of 5 stars based on 235 ratings.

Key features of the audiobook include:

1. **Author's Expertise:** Roger L. Martin, with a stellar career and experience advising CEOs of successful companies, shares his insights on superior management effectiveness.

2. **Critical Approach:** Martin takes a fresh and critical approach to management issues. He addresses fundamental questions faced by company leaders, such as strategic decision-making, shaping corporate culture, and designing sustainable innovation processes.

3. **Challenging Automatic Models:** The author observes that executives often operate with automatic models or frameworks. When these models fail, the common response is to reapply them with greater enthusiasm. Martin challenges this approach by offering new ways of thinking about the problems at hand.

4. **Memo Format:** The audiobook presents Martin's approach to helping leaders in a memo format. He articulates a new way to think about specific challenges, providing a more powerful and effective perspective to overcome them.

5. **Harvard Business Review Articles:** Martin's ideas, developed over time, have been featured in many Harvard Business Review articles. This audiobook brings together these insights, covering a wide range of management topics.

6. **Management Landscape:** The audiobook explores the entire breadth of the management landscape. It addresses the true nature of competition, emphasizes the importance of customers in company success, highlights the interconnectedness of strategy and execution, and more.

7. **Clarity and Intellect:** Roger L. Martin is known for his incisive intellect and clarity. The audiobook reflects these qualities, making complex management concepts accessible to the audience.

8. **Accompanying PDF:** Purchasers of the audiobook receive an accompanying PDF that will be available in their Audible Library. The PDF likely contains additional materials or resources related to the content of the audiobook.

9. **Comprehensive Coverage:** The audiobook aims to provide a comprehensive guide to superior management effectiveness, making it relevant for leaders, managers, and individuals interested in understanding and improving management practices.

10. **Note to Purchasers:** A note informs purchasers that an accompanying PDF will be available in their Audible Library along with the audio content.

"A New Way to Think" offers valuable insights and a fresh perspective on management effectiveness, drawing from the author's extensive experience and critical approach to common management challenges. The audiobook provides an opportunity for listeners to enhance their understanding of key management concepts and improve their strategic thinking.

 

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